v2.1.6

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v2.1.6

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What the Fu** does a Product Designer do now days?

A Product Designer, oh what a role!
We craft experiences, they have a goal.
With creativity and a user-centered heart,
We make sure each interaction is a work of art.

The design workflow is changing and we need to adapt. The ability for designers to prototype ideas in code has unlocked new talking points. Curation is the key, at the end of the day.

COMPONENTS • DESIGN SYSTEMS • ILLUSTARTION • DESIGN SYSTEMS • ICONS

COMPONENTS • MOBILE • ICONS • DESIGN SYSTEMS • ICONS

COMPONENTS • DESIGN SYSTEMS • ICONS • DESIGN SYSTEMS • ICONS

Things I do,

The details that set you apart,

Prototypes

Cursor

Claude

Framer

AI can ship a generic build in an afternoon. I use the same tools to prototype real ideas, validate them in days, and ship the version that actually matters.

App Design

iOS

Android

Web

Flows where the stakes are real. Onboarding, transactions, edge cases, the whole thing.

Branding

Identity

Type

Voice

Logos, marks, type pairings, voice. Brand work that gives a product something real to stand on.

Design Systems

Tokens

Components

Docs

Once a product starts to grow, the system is what stops it breaking. Tokens, components, and documentation that let a team ship consistent UI without slowing down.

UI & Illustration

Illustration

Iconography

Custom

When the brief calls for personality, generic AI templates fall flat. Custom illustrations and icon sets that give a product something worth remembering.

Collaboration

Engineering

Product

Mentoring

Closest collaborator to engineers and PMs. I speak both Figma and Git, mentor designers as the team grows, and stay close enough to the build to keep things unblocked.

Web Design

Framer

Responsive

Motion

Marketing pages, portfolios, product sites. Built directly in Framer with care for type, motion, and the small details that separate your brand.

Micro interactions

Motion

Feedback

Polish

The little moments — a hover, a transition, a confirmation — that turn 'works' into 'feels good.' Where the product stops being static and starts feeling alive.

Prototypes

Cursor

Claude

Framer

AI can ship a generic build in an afternoon. I use the same tools to prototype real ideas, validate them in days, and ship the version that actually matters.

Design Systems

Tokens

Components

Docs

Once a product starts to grow, the system is what stops it breaking. Tokens, components, and documentation that let a team ship consistent UI without slowing down.

Web Design

Framer

Responsive

Motion

Marketing pages, portfolios, product sites. Built directly in Framer with care for type, motion, and the small details that separate your brand.

App Design

iOS

Android

Web

Flows where the stakes are real. Onboarding, transactions, edge cases, the whole thing.

UI & Illustration

Illustration

Iconography

Custom

When the brief calls for personality, generic AI templates fall flat. Custom illustrations and icon sets that give a product something worth remembering.

Micro interactions

Motion

Feedback

Polish

The little moments — a hover, a transition, a confirmation — that turn 'works' into 'feels good.' Where the product stops being static and starts feeling alive.

Branding

Identity

Type

Voice

Logos, marks, type pairings, voice. Brand work that gives a product something real to stand on.

Collaboration

Engineering

Product

Mentoring

Closest collaborator to engineers and PMs. I speak both Figma and Git, mentor designers as the team grows, and stay close enough to the build to keep things unblocked.

Prototypes

Cursor

Claude

Framer

AI can ship a generic build in an afternoon. I use the same tools to prototype real ideas, validate them in days, and ship the version that actually matters.

Design Systems

Tokens

Components

Docs

Once a product starts to grow, the system is what stops it breaking. Tokens, components, and documentation that let a team ship consistent UI without slowing down.

Web Design

Framer

Responsive

Motion

Marketing pages, portfolios, product sites. Built directly in Framer with care for type, motion, and the small details that separate your brand.

App Design

iOS

Android

Web

Flows where the stakes are real. Onboarding, transactions, edge cases, the whole thing.

UI & Illustration

Illustration

Iconography

Custom

When the brief calls for personality, generic AI templates fall flat. Custom illustrations and icon sets that give a product something worth remembering.

Micro interactions

Motion

Feedback

Polish

The little moments — a hover, a transition, a confirmation — that turn 'works' into 'feels good.' Where the product stops being static and starts feeling alive.

Branding

Identity

Type

Voice

Logos, marks, type pairings, voice. Brand work that gives a product something real to stand on.

Collaboration

Engineering

Product

Mentoring

Closest collaborator to engineers and PMs. I speak both Figma and Git, mentor designers as the team grows, and stay close enough to the build to keep things unblocked.

Some Friends,

What a wonderful bunch,

In the past, oh what a blast, I've done these things that'll last.

Now Boarding Digital

Product design end-to-end — from research and flows through to UI and ship. Solving real problems for digital products, with equal weight on aesthetics and how it actually works.

2018 - Present

Product Designer

SwissBorg

Designing the SwissBorg app — a crypto wealth platform where transactions are real money and the UX has to earn trust. Translating complex financial concepts into something users can actually understand.

2020 - Present

Product Designer

CarZar

Lead designer on a South African car marketplace. Focused on the browse-to-buy flow — vehicle presentation, search, and the details that move someone from window-shopping to a serious enquiry.

2016 - 2018

Lead Designer

Digital Drawing Room

Led a small design studio — mentoring designers, running projects from brief to delivery, and producing brand and digital work for a mix of clients.

2016

Lead Designer

Vigo

Designed customisable site templates for a no-code website builder, letting people with no design or development background ship a site they were happy with.

2015 - 2016

Digital Designer

Sarah Chen

One of the sharpest designers I've worked with. Brings clarity to ambiguous problems and ships fast.

Tom Hartley

Made my engineering team's life easier. Specs were clear, edge cases already handled, handoff barely needed.

Marcus Albrecht

Hendri made our product feel considered. Every detail was thought through twice — and then again in code.

Nadia Okafor

Working with Hendri raised the bar on every project. The team got better just by being around him.

Priya Patel

Rare combination — strong design instincts and actually shipping the build himself.

Liam O'Connor

Exactly the kind of design partner you want when you're trying to move quickly without losing craft.

Sarah Chen

One of the sharpest designers I've worked with. Brings clarity to ambiguous problems and ships fast.

Marcus Albrecht

Hendri made our product feel considered. Every detail was thought through twice — and then again in code.

Priya Patel

Rare combination — strong design instincts and actually shipping the build himself.

Tom Hartley

Made my engineering team's life easier. Specs were clear, edge cases already handled, handoff barely needed.

Nadia Okafor

Working with Hendri raised the bar on every project. The team got better just by being around him.

Liam O'Connor

Exactly the kind of design partner you want when you're trying to move quickly without losing craft.

Thanks for stopping by.

Thanks for stopping by.